Prime Focus

London, United Kingdom

Philosophy & Competitive Advantages

In a strategic effort to concentrate the creative services divisions into one globally integrated whole, Prime Focus World was officially formed in 2011. Uniting the Visual Effects, 3D Conversion and Animation divisions under the Prime Focus World banner created a globally integrated pipeline and access to a world of talent. Prime Focus World and its sister companies in the Prime Focus Group have grown to become an international team of over 4,500 professionals across globe.

Prime Focus World's people and locations have diverse experience and backgrounds, yet all are united in creating forward-thinking service models for our clients, from Hollywood to Bollywood and everywhere in between. Whether we're providing visual effects or production service solutions through Prime Focus World, or partnering with our sister company Prime Focus Technologies to deliver multi-platform content management infrastructures and cloud-based services, we pride ourselves on exceeding partner expectations at every opportunity.

And while technology, intelligent financial design and creative digital solutions are our expertise, at Prime Focus World our ‘prime focus’ is on people - our people, who collaborate globally to create pioneering solutions, ground-breaking visions and exciting new opportunities for the people we partner with everyday.

At Prime Focus, you'll never hear us question whether it is possible... We'll simply collectively ask... What do you want to create?
Prime Focus has had the honor of helping to bring some of the best-known Hollywood feature film releases to spectacular life, including the critically acclaimed Gravity for director Alfonso Cuarón, and the stereo re-release of the 1939 classic The Wizard of Oz. Other films we have partnered on include The Great Gatsby (2013), White House Down, World War Z, Men in Black 3, Star Wars: Episodes I, II & III, Dredd 3D, Total Recall (2012), Tim Burton's Frankenweenie, Harry Potter and the Deathly Hallows, The Chronicles of Narnia: The Voyage of the Dawn Treader, Resident Evil: Retribution, Green Lantern, Immortals, Wrath of the Titans, Mirror Mirror, Transformers: Dark of the Moon and Avatar.

Prime Focus World ("PFW"), is the creative services division of Prime Focus Limited ("PFL", BSE code: 532748), and has global operations with a presence in key centers of creative content production – Los Angeles, New York, London, Vancouver and Mumbai, with the opening of Beijing offices scheduled for early 2014. 

Campaigns

  • Advertiser: Mahindra Retail
  • Brand: Mom & Me
  • Name: Motherhood - A song for life
  • Advertiser: Volkswagen
  • Brand: Volkswagen
  • Name: Hithchhike with a Like
  • Advertiser: The Number
  • Brand: 118 118
  • Name: Need a Mate
  • Advertiser: Organix
  • Brand: Organix
  • Name: What’s That?
  • Advertiser: Kraft Foods, Inc.
  • Brand: Carte Noire
  • Name: Seductively Silky
  • Advertiser: Gocompare.com
  • Brand: Gocompare.com
  • Name: LlandofsavingmoneyandgettingtherightdealgogoGoCompare
  • Advertiser: GlaxoSmithKline
  • Brand: Lucozade Revive
  • Name: Witness My Revival
  • Advertiser: BBC
  • Brand: BBC
  • Name: Six Nations
  • Advertiser: Unilever
  • Brand: PG Tips
  • Name: Ahhh
  • Advertiser: Unilever
  • Brand: PG Tips
  • Name: Stockings
  • Advertiser: Volkswagen
  • Brand: Volkswagen
  • Name: See Film Differently 2010- VW
  • Advertiser: National Center on Domestic and Sexual Violence
  • Brand: National Center on Domestic Violence
  • Name: Cupboard Door
  • Advertiser: Amnesty International
  • Brand: Amnesty International
  • Name: Unsubscribe 2008
  • Advertiser: Nestlé
  • Brand: Aero
  • Name: Feel the Bubbles
  • Advertiser: Women's Aid
  • Brand: Women's Aid
  • Name: Cut
  • Advertiser: McDonald's
  • Brand: McDonald's
  • Name: No Fry Left Behind
  • Advertiser: ghd
  • Brand: ghd
  • Name: Fairytales - ghd
  • Advertiser: News Group Newspapers
  • Brand: The Sun
  • Name: 40th Anniversary - News Group The Sun
  • Advertiser: BBC
  • Brand: BBC Global News
  • Name: SuperPower - BBC
  • Advertiser: GlaxoSmithKline
  • Brand: Ribena
  • Name: Ribena Bursting With Berryness - GlaxoSmithKline
  • Advertiser: AB Inbev
  • Brand: Budweiser 66
  • Name: Budweiser Brew No. 66. - Budweiser
  • Advertiser: Unilever
  • Brand: PG Tips
  • Name: Keep It Tea

Awards

Award Distinction Category Brand Year
D&AD Awards Yellow Pencil Sound Design for Film Advertising PG Tips 2012
British Arrows Bronze Beverages PG Tips 2011
LIA Gold Tone of Voice PG Tips 2016
Eurobest Silver Illustration & Graphic Design Volkswagen 2012
British Arrows Diploma Charity Women's Aid 2010
Epica Awards Bronze Corporate Image Volkswagen 2010
ACT Responsible Tributes Women's Aid 2009
LIA Silver Public Service/Social Welfare Women's Aid 2009
ACT Responsible Tributes Amnesty International 2008
ACT Responsible Tributes National Center on Domestic Violence 2008