TitleThe Fairest Night
Agency
Campaign The Fairest Night
Advertiser AB Inbev
Brand Andes
Date of First Broadcast/Publication
Business Sector Beers, Ciders, Lagers
Story Andes gathered all the most attractive men in Mendoza for a huge Saturday casting that lasted all night. Was it to find the latest advertising star? Well, not really. It was actually a fake
casting whose objective was to take all good-looking men out of the competition for one night, so that average guys could finally be the centre of female attention.
While regular guys took advantage of a night without hunks, the men at the casting became part of the new Andes commercial. Without suspecting anything, they themselves explained for the cameras how Andes pulled off the stunt.
Media Type Television
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Executive Creative Director
Executive Creative Director
Creative Director
Creative Director
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Art Supervisor
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Chief Agency Producer
Agency Producer
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Account Director
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Director
Executive Producer
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