TitleLove in the Fridge
Campaign Love in the Fridge
Advertiser Unilever
Brand Rama
Date of First Broadcast/Publication 2013
Business Sector Dairy Products & Eggs
Story SUMMARY:    
The mélange segment conquered Europe’s yellow fat market. When butter manufacturers like Arla Foods extended their market position in this segment at the expense of margarine, Unilever fought back with the launch of an innovative mélange product targeting butter users. Instead of convincing the target group – European mothers – by explaining its difference to other mélanges, Rama addressed the deeply rooted wants, care and convenience, by telling the story of “Rama with Butter” in the most emotional and simple way: a story of love.
Media Type Television
Market Germany
Production Company
Advertising Manager
Advertising Manager
Advertising Manager
Agency Producer
Creative Team
Creative Team
Account Manager
Account Manager
Director of Photography (DOP)

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