| Title | Texting vs Drinking |
| Brief | When a series of passengers notice that a taxi driver is drinking alcohol, they go crazy – berating him and asking him to pull over. Yet when he starts texting on his mobile phone, they don’t say anything. Distracted driving is as lethal as drunk driving. Texting and driving don’t mix. |
| Agency | MullenLowe U.S. |
| Campaign | Texting vs Drinking |
| Advertiser | Safe Roads Alliance |
| Brand | Safe Roads Alliance |
| Posted | November 2016 |
| Business Sector | Road Safety |
| Story | Safe Roads Alliance was formed in 2006 as a not-for-profit organization dedicated to promoting safer driving.Safe Roads provides educational services to all drivers on different aspects of driving safety, including: issues confronting teen drivers, older drivers, seat belt usage, and Distracted Driving.One of our primary programs is to provide drivers of all ages with access to driver training that far surpasses classes taken to obtain a license. Closed-course, hands-on, advanced driver strategies and techniques are learned in a safe, controlled environment with one goal: to make all drivers better drivers. Statistically teen drivers are the most important group for this training, but it is our feeling that every driver can improve their skills and would benefit from this program.Safe Roads Alliance has partnered with In Control Family Foundation and Safety Insurance to help reach these goals. |
| Media Type | Television |
| Production Company | Station Film |
| Creative Director | Mark Wenneker |
| Creative Director | Tim Vaccarino |
| Creative Director | Dave Weist |
| Creative Director | Rob Kottkamp |
| Creative Director | John Kearse |
| Creative Director | Nick Mathisen |
| Creative Director | Nick Mathisen |
| Copywriter | Nick Mathisen |
| Art Director | Mauricio Perez |
| Art Director | Mauricio Perez |
| Director | Sam Cadman |
| Director | Sam Cadman |
| Production Company Producer | Caroline Gibney |
| Production Company Producer | James Blom |
| Production Company Producer | James Blom |
| Agency Producer | Liza Near |
| Agency Producer | Liza Near |
| Agency Producer | Zeke Bowman |
| Agency Producer | Trish Dowley |
| Agency Producer | Trish Dowley |