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MPC LA

Culver City, United States
TitleParents
Agency
Color
Campaign McPick 2
Advertiser McDonald's
Brand McDonald's
Date of First Broadcast/Publication
Business Sector Restaurants & Fast Food
Philosophy

Lucky Post editor Travis Aitken and sound designer Scottie Richardson were part of the new campaign for McDonald’s via agency Moroch that reminds us that there are many things you cannot choose, but you can “McPick 2.” The campaign highlights humor in everyday subtleties of life - “Parents” is an excerpt of dad emoji illiteracy and “Passengers” presents the awkward and unfortunate scenarios we find ourselves locked into during flights. 

Media Type Television
Length
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Production Company
Post Production Lucky Post
Executive Creative Director
Creative Director
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