| Title | Naughty or |
| Agency | Wieden + Kennedy |
| Campaign | Naughty or... |
| Advertiser | National Alliance on Mental Illness |
| Brand | NAMI |
| Date of First Broadcast/Publication | 2019 / 12 |
| Business Sector | Public Safety, Health & Hygiene |
| Media Type | Television |
| Length | |
| Production Company | O Positive |
| Production Company | O Positive |
| Mix Company | Sound Lounge |
| Sound Design Company | Henryboy |
| Executive Creative Director | Karl Lieberman |
| Creative Director | Jaclyn Crowley |
| Creative Director | Sean McLaughlin |
| Copywriter | Katie D'Agostine |
| Art Director | Hope Jordan |
| Head of Integrated Production | Nick Setounski |
| Director | David Shane |
| Editing Company | Arcade Edit |
| Editor | Geoff Hounsell |
| Copywriter | Katie Dagostine |
| Head of Integrated Production | Nick Setounski |
| Production Company Producer | Jordan Leinen |
| Studio Manager | Jill Kearton |
| Account Director | Samantha Wagner |
| Account Supervisor | Jasmine Cogdell |
| Assistant Account Executive | Demornay Harper |
| Strategist | Brian Ritter |
| Comms Planner | Lizzie Manning |
| Social Strategist | Leah Greene |
| Social Strategist | Junior Social Strategist |
| Project Manager | Julie Knight |
| Business Affairs Manager | Michael Moronez |
| Pr Partner | Wolf at the Door |
| Public Relations Director | Theresa Collins |
| Public Relations Specialist | Sanam Shah |
| Executive Producer | Marc Grill |
| Executive Producer | Ralph Laucella |
| First Assistant Director | Ken Licata |
| Production Designer | Dan Ouellette |
| Director of Photography (DOP) | Berenice Eveno |
| Editing Company | Arcade Edit |
| Post Production | Arlene Perez |
| Post Production | Sarah Schachte |
| Executive Producer | Sila Soyer |
| Assistant Editor | Chris Angel |
| Assistant Editor | Luke McIntosh |
| Special Effects / VFX | Cameron Gray The Mill |
| Shoot Supervisor | Antoine Douadi |
| Composition | Anne Trotman |
| Music Composer | Tara Holland |
| Matte Painter | Gillian George |
| Vfx Production Supervisor | Colin Blaney |
| Vfx Senior Producer | Clairellen Wallin |
| Special Effects / VFX | Andrew Gilson |
| Vfx Production Coordinator | Katharine Mulderry |
| Colorist | Fergus McCall |
| Mixer | Tom Jucarone |
| Executive Producer | Becca Falbourn |
| Executive Producer | Alicia Rodgers |
| Sound Designer | Bill Chesley |
| Sound Producer | Kate Gibson |