| Title | Original History |
| Agency | Leo Burnett Sydney |
| Campaign | Original Thinking ~ Original Rum |
| Advertiser | Diageo |
| Brand | Bundaberg |
| Posted | October 2012 |
| Business Sector | Spirits, Fortified Wines |
| Tagline | Original Thinking ~ Original Rum |
| Media Type | Television |
| Market | Australia |
| Production Company | Revolver |
| Editing Company | Toybox |
| Executive Creative Director | Andy DiLallo |
| Creative Director | Vince Lagana |
| Director | Mike Maguire |
| Editing Company | The Editors |