TitleCardless Cash
Agency
Campaign ‘Power of Thumbs’
Advertiser St. George Bank Limited
Brand St George
Date of First Broadcast/Publication
Business Sector Banking, Finance, Law & Insurance
Story In this St. George Bank content campaign, the spotlight shines on a digit that
has too long been in the shadows; finally giving the oft overlooked thumb its
due. ‘Power of Thumbs’ is a campaign for St. George Bank's new everyday
banking app that gives customers unprecedented control of their financial life,
right from the palm of their hand (or thumb). The campaign consists of five
films that star real thumbs in a world of miniature sets. The content campaign
is being delivered online, socially and on phones. 
Media Type Web Film
Length
More Information
Production Company
Executive Creative Director
Art Director
Copywriter
Managing Partner
Business Director
Executive Agency Producer
Director
Executive Producer
Director of Photography (DOP)
Production Designer
Editor
Post Production
Lead VFX
Post-production Producer
Sound

Our Work