| Title | Play By Your Own Rules! |
| Agency | Y&R Brisbane |
| Campaign | Play By Your Own Rules! |
| Advertiser | The Lott |
| Brand | Powerball |
| Date of First Broadcast/Publication | 2018 / 5 |
| Business Sector | Lottery & Gambling |
| Philosophy | Powerball is urging Australians to play by their own rules on a new campaign for the lottery. The campaign sees people enjoying a Great Gatsby-style party, ‘The Power Ball’ where anything goes. The party-goers are all Powerball winners from different walks of life who are celebrating their win in unique ways. The campaign is running across TV, cinema, social, digital and outdoor channels |
| Media Type | Television & Cinema |
| Length | |
| Production | Photoplay Films |
| General Manager Marketing | Andrew Shepherd |
| Brand Portfolio Manager | Ben Johnson |
| Brand Manager | Gina Gilmore |
| Chief Creative Officer | Paul Nagy |
| Executive Creative Director | Brendan Greaney |
| Creative | Shaun Egan |
| Creative | Sam Boyd |
| Creative | Chelsea Parks |
| Head of Strategy | Andrew Kolb |
| Client Service Director | Jo Millington |
| Business Director | Lucy Flower |
| Account Manager | Vanessa van Dalsen |
| Producer | Ann Reilly |
| Producer | Kohbe Vela |
| Editor | Griffin Englander |
| Digital Producer | Karolina Sikorsky |
| Digital Developer | Anthony Collins |
| Animator | Anthony Collins |
| Retoucher | John Shard |
| Finished Artist | John Shard |
| Director | Lance Kelleher |
| Producer | Emma Thompson |
| Editor | Rohan Zerna |
| Post Production | Cutting Edge |
| Executive Producer | Trelise Blade |
| Visual Effects | Steve Leacy |
| Visual Effects | Glenn Cone |
| Colourist | Justin McDonald |
| Sound Design | Mike Lange |
| Music | Level Two Music |
| Artist | Cajo |
| Track | Fancy Shoes |
| Photographer | Damien Bredberg |