Maltesers “Celebrating Similarities”

Clay Weiner and AMV BBDO are following up their successful “Look on the Light Side” campaign for Maltesers with a new campaign called “Celebrating Similarities,” which embraces stories from women that often go unseen, told with a lighthearted approach. “Powerpoint” shares the story of a woman whose menopause causes a workplace mishap, while in “Accountant” a lesbian recounts her dating struggles to her friends. The spots deftly capture the humor in relatable situations to show our common humanity.