TitleBeat it
Campaign Beat it
Advertiser Perfetti Van Melle
Brand Mentos
Date of First Broadcast/Publication
Business Sector Chewing-Gum
Tagline There’s nothing like a Mentos Kiss
Story The TVC is set outside a typical US gas station where a group of friends pull up to refuel. As he waits by the car, one of the guys begins to beatbox. Our local guy, the hero, matches his beatboxing and they begin to dual, each time raising their beatboxing game. However, their mouths soon dry up and they begin to faulter. Our hero pops a piece of new mouth-watering Aqua Kiss gum whereupon his mouth transforms itself, producing the most amazing beatboxing sounds. Naturally, he gets the girl, who simply can’t resist his Aqua Kiss.
Problem To launch new Mentos Aqua Kiss mouth watering gum
Media Type Television
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