TitleShe'll Learn
Agency
Campaign Because I Am A Girl
Advertiser Plan International
Brand Plan International
Date of First Broadcast/Publication
Business Sector Charities, Foundations, Volunteers
Story The first of the two films is shot by Sara Dunlop of Rattling Stick in a documentary-style, and features Sunshine, a young girl who was living with her family in the street slums of the Philippines’ capital of Manila. (Subsequent to the filming of the ad, Sunshine and her family were rehoused and provided with financial support for food and education by a local government agency.) 
Problem Thursday 11th October 2012 is the first-ever UN recognised International Day of the Girl, and the objective of the campaign - ‘Because I Am A Girl’ – is to persuade millions of people worldwide to raise a virtual hand in support of the movement to demonstrate to the UN on that day that the issue deserves to be prioritised. 
Media Type Television
More Information
Audio Post Production
Post Production
Production Company
Post Production
Photographer
Director
Agency Producer
Agency Producer
Account Manager
Account Manager
Account Planner
Account Planner
Art Director
Art Director
Copywriter

Other Ads From This Campaign