|Title||Step Into the Adventure|
|Campaign||Step Into the Adventure|
|Date of First Broadcast/Publication|
|Business Sector||Media, Publishing & Production|
|Tagline||Step Into the Adventure|
|Story|| Sky unveils its most ambitious Christmas TV advert to date, inviting families to Step into the Adventure with Sky Movies this festive season.|
The advert, which will premiere on ITV during The X Factor on Saturday 8th November, takes viewers on a magical movie journey following a family and their dog Chester. Viewers will be transported through some of the famous movie worlds that will join Sky Movies this December: Disney’s Frozen, The LEGO® Movie, The Amazing Spider-Man 2 and Disney’s Muppets Most Wanted.
The adventurous advert follows the unsuspecting family as they are whisked off on a magical movie tour. Along the way, they transform into a variety of animated versions of themselves, which have been painstakingly created by filmmakers from across the world.
From taking a sleigh-ride through the icy Arendelle landscape from Frozen, to popping-up centre-stage in the middle of the Muppets theatre, the ad follows the family as they are dropped directly into the action and adventure. Throughout their journey, they also come face-to-face with much-loved film characters, including Kermit the Frog (Muppets Most Wanted), Spiderman (The Amazing Spider-Man 2), Emmet (The LEGO® Movie) and Olaf (Frozen).
|Production Company||Rattling Stick|
|Post Production||Finish TV|
|Audio Post Production||Wave Studios|
|Executive Creative Director||Barry Skolnick|
|Editing Company||The Quarry|
|Creative Director||Leon Jaume|
|Creative Team||Dave Cornmell|
|Creative Team||Jane Briers|
|Agency Producer||Sally Lipsius|
|Account Director||Torie Wilkinson|
|Account Manager||Laura Hale|
|Account Director||Gareth Hughes|
|Account Executive||Kathryn Morris|
|Special Effects / VFX||Jason Watts|