TitleStep Into the Adventure
Agency
Campaign Step Into the Adventure
Advertiser Sky
Brand Sky Movies
Date of First Broadcast/Publication
Business Sector Media, Publishing & Production
Tagline Step Into the Adventure
Story Sky unveils its most ambitious Christmas TV advert to date, inviting families to Step into the Adventure with Sky Movies this festive season.
The advert, which will premiere on ITV during The X Factor on Saturday 8th November, takes viewers on a magical movie journey following a family and their dog Chester. Viewers will be transported through some of the famous movie worlds that will join Sky Movies this December: Disney’s Frozen, The LEGO® Movie, The Amazing Spider-Man 2 and Disney’s Muppets Most Wanted.
The adventurous advert follows the unsuspecting family as they are whisked off on a magical movie tour. Along the way, they transform into a variety of animated versions of themselves, which have been painstakingly created by filmmakers from across the world.
From taking a sleigh-ride through the icy Arendelle landscape from Frozen, to popping-up centre-stage in the middle of the Muppets theatre, the ad follows the family as they are dropped directly into the action and adventure. Throughout their journey, they also come face-to-face with much-loved film characters, including Kermit the Frog (Muppets Most Wanted), Spiderman (The Amazing Spider-Man 2), Emmet (The LEGO® Movie) and Olaf (Frozen).
Media Type Television
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Market United Kingdom
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