TitleSexy Fingers
Agency
Interactive Development
Campaign Sexy Fingers
Advertiser Aides
Brand AIDES
Date of First Broadcast/Publication
Business Sector Institutional/Public Interest/Non-Profit Org.
Tagline Sexy Fingers
Philosophy

The french organization AIDES and JWT Paris launches SEXY FINGERS.

The new AIDES campaign, all about rhythm and technicolor is acting as a decisive argument for an important matter: Rapid HIV testing (results in 20 minutes or less). Full of colors, energy, and originality, the message is simple: one finger is enough to play, but also to get tested for HIV.

The campaign includes a website (www.sexyfingers.org), a clip (www.youtube.com/aides) and of course an Android application to play with (https://market.android.com/details?id=anonymous.aides).

AIDES
AIDES was set up in 1984 and was state-approved in 1990. It is the leading HIV/Aids organization in France. Since the beginning, the objective of the organization has been to reach people infected and / or affected by Aids in order to organize themselves and cope with this new disease.

www.aides.org 

Media Type Digital
Soundtrack Flairs
More Information http://www.sexyfingers.org
Production
Music, Radio and Sound Design
Executive Agency Producer
Illustrator
Art Director
Executive Creative Director

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