TitleAMC Theatres. We Make Movies Better.
Agency
Campaign AMC Theatres. We Make Movies Better.
Advertiser AMC Entertainment Holdings
Brand AMC Theatres
Date of First Broadcast/Publication
Business Sector Cinemas & Theatres
Tagline AMC Theatres. We Make Movies Better.
Philosophy AMC Theatres® (NYSE:AMC), the largest theatrical exhibitor in the United States, in Europe & the Middle East and in the world, has announced a historic, unprecedented $25+ million national advertising campaign across the United States to remind movie lovers that Hollywood’s stories are enjoyed in their best light – with a seamless, communal, multi-sensory experience – at AMC. The message of the campaign is simple but clear: “AMC Theatres. We Make Movies Better.” This messaging also will be used in nine European countries by AMC-owned Odeon Cinema Group.

Debuting last week online and in social media, it will be shown at AMC’s nearly 600 U.S. theatres later this month. Yesterday, it began to play across multiple high-profile platforms worldwide, especially network television in the United States. It is the first such multi-media campaign in AMC’s 101-year history and believed to be the first of its kind ever in the history of U.S. cinema. Click here to view the spot.

The core component of the campaign are multiple 60-second, 30-second and 15-second filmed commercials all of which star Oscar winner and 4-time Academy Award nominee Nicole Kidman. The spots were directed by 2-time Academy Award nominee Jeff Cronenweth and Tim Cronenweth of Wondros Collective, and were written by Academy Award screenwriter nominee Billy Ray.

The commercials all were filmed on location at one of AMC’s newest theatres, AMC Porter Ranch 9 in greater Los Angeles.
Media Type Cinema
Length
Production Company
Agency
Director
Director
Actor / Celebrity

Our Work