In a world of infinite choice, we believe the power of a story is stronger than ever. If someone doesn’t want to listen, shouting at them won’t help. On the other hand, if you’ve got something they want to hear, a simple sentiment will hold their attention.
So what’s stopping brands from telling stories?
We formed Piro with the belief that branded entertainment can and should be as engaging as mainstream entertainment. And that brands deserve better value for their entertainment investments than the market is currently offering.
As an advertising agency/production house/entertainment studio hybrid, Piro is uniquely placed.
We have the strategic and creative capabilities of a traditional advertising agency, together with the expertise to create truly engaging entertainment.
Our principals have worked at the peaks of both the entertainment and advertising industries and we employ strategic, creative, production experts from both fields. We also maintain relationships within the entertainment industry, enabling us to collaborate with top writers and creators on ideas that are born from brand strategy (or marketing need).
We also understand the need for branded entertainment to work in tandem with traditional advertising. To that end, we can create complete traditional campaigns infused with our understanding of entertainment and viral potential.
Please feel free to contact us for a full list of our services.