Campaign Pattern
Advertiser My Sister's Place New York
Brand My Sister's Place New York
Date of First Broadcast/Publication
Business Sector Anti-Domestic Violence, Sexual Abuse
Tagline Domestic Violence. It's a pattern.
Story This PSA for My Sister's Place New York shows the various faces, races, and ages of domestic abuse.  It affects everyone.
There is a place that can help.  My Sister's Place.
Philosophy A series of diverse people inspire the audience with their confidence, prescense, and fortitude to stand up and rid the world of domestic violence.
Problem Promote organization awareness as well as expand past the "typical" depiction of domestic abuse and their victims.
Result Multiple races, genders, and ages come together to promote awareness and My Sister's Place organization, dedicated to ending violence and promoting a new understanding.
Media Type Branded Content
More Information mspny.org
Production Company
Executive Producer
Director of Photography (DOP)

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