| Title | Dry January |
| Agency | BBH |
| Campaign | The Weetabuddies |
| Advertiser | Weetabix |
| Brand | Weetabix |
| Date of First Broadcast/Publication | 2015 / 1 |
| Business Sector | Breakfast Cereals |
| Media Type | Web Film |
| Length | |
| Market | United Kingdom |
| Production Company | th1ng th2ng |
| Post Production | th1ng th2ng |
| Editing Company | th1ng th2ng |
| Sound | Wave Studios |
| Creative Team | Claire Stokes |
| Creative Team | Maria Sousa Machado |
| Creative Director | Sam Oliver |
| Creative Director | Sish Patel |
| Strategy Director | Rowena Prest |
| Chief Strategy Officer | Jonathan Bottomley |
| Strategic Business Lead | Paul Matuszczyk |
| Account Manager | Ana Saffer |
| Account Director | Lauren Blunden |
| Production Company Producer | Jemima Bowers |
| Production Assistant | Alice Straker |
| Director | Anthony Farquhar-Smith |
| Production Company Producer | Ru Warner |
| Director of Photography (DOP) | Malcolm Hadley |
| Post Production | The Mill |