HEIN COOPER releases the RUSTY video clip

Talking to MF, Hein tells us “Rusty ended up coming out sounding quite organic and natural in it’s vibe and tone so I knew I wanted to set the video in some kind of nature to match this. My brother helped me find the location and we shot it with my good friend Dan Jamieson 30 minutes from my home on the south coast.”

“I think the idea of showing someone attempting to live and survive in amongst nature without false distraction in this modern world related with the message of the song. I often struggle with the state of the world and how society functions in such a cold and divided way, and what hurts me most is the way so many people seem to bury these feelings and glue a false sense of happiness to themselves rather than confront the way they actually feel. So, we created something that would reflect those feelings.”