Title | The Race of Two Minds |
Agency | Saatchi & Saatchi |
Campaign | #WomanKind |
Advertiser | WeightWatchers |
Brand | Weight Watchers |
Date of First Broadcast/Publication | 2016 / 5 |
Business Sector | Food |
Philosophy | Discover more about Weight Watchers #womankind and how you can build a stronger, healthier and kinder relationship between mind and body: http://bit.ly/TwoMinds Does the right mindset really make a difference? Weight Watchers #womankind put it to the test by documenting one woman on two separate runs. One listening to a recording of her negative thoughts, and the other to her positive thoughts. Which mindset do you think will win the race? |
Media Type | Television |
Length | |
Production Company | Rattling Stick |
Post Production | Electric Theatre Collective |
Audio Post Production | Grand Central Recording Studios |
Executive Creative Director | Ricardo Figueria |
Creative Director | Lucy Titterington |
Creative Director | Alex Sattleker |
Creative Director | Linda Weitgasser |
Copywriter | Lucy Titterington |
Copywriter | Linda Weitgasser |
Account Planner | Lisa Bowcott |
Cinematography | Kinga Papp |
Account Handler | Sheridan Snellgrove |
Account Handler | Victoria Selley |
Producer | Michael Hanney |
Production Company | The Quarry |
Director | Ed Morris |
Editor | Ellie Fry |
Audio Post Production | Ben Leeves |