TitleThe Race of Two Minds
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Campaign #WomanKind
Advertiser WeightWatchers
Brand Weight Watchers
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Business Sector Food
Philosophy Discover more about Weight Watchers #womankind and how you can build a stronger, healthier and kinder relationship between mind and body: http://bit.ly/TwoMinds
Does the right mindset really make a difference? Weight Watchers #womankind put it to the test by documenting one woman on two separate runs. One listening to a recording of her negative thoughts, and the other to her positive thoughts. Which mindset do you think will win the race? 
Media Type Television
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