| Title | I Own This : Woolworks gets an IONOS website |
| Agency | 2050 |
| Campaign | I Own This : Woolworks gets an IONOS website |
| Advertiser | Ionos |
| Brand | Ionos |
| Date of First Broadcast/Publication | 2021 / 9 |
| Business Sector | Telecommunications Services |
| Story | The spot playfully trades on the ‘I own this/IONOS’ line, reaffirming Helga’s - and by extension IONOS’ - position as owning the web-related problems and design issues that can undermine even the very best new businesses and start-ups. The underlying message, a mainstay of the digital messaging and social media campaign, is that small business owners, having been empowered by IONOS to take control of their website, ‘own’ the running of their business, and can gain an advantage over the competition simply by leveraging Aunt Helga’s no-nonsense, globally respected German know-how. |
| Media Type | Television |
| Length | |
| Post Production | Platige Image |
| Sound | Grand Central Recording Studios |
| Branding agency | Nomad |
| Production Company | Armoury London |
| Music Composer | Out Standard |
| Advertising Manager | Claudia Frese |
| Advertising Manager | André Schloemer |
| Advertising Manager | Dr. Lucie Poisson |
| Advertising Manager | Alisa Litterst |
| Advertising Manager | Julian Saal |
| Advertising Manager | Rafael Oliveira |
| Advertising Manager | Christian Heßdörfer |
| Advertising Manager | Frank Blanke |
| Director | Marc Sidelsky |
| Managing Director | Matt Hichens |
| Executive Producer | Matt Hichens |
| Agency Producer | Lauraine Bhuglah |
| Production Company Producer | James McLaughlin |
| Production Manager | Robyn Warwick |
| Production Manager | Will Parnall |
| Line Producer | Indy Calland |
| Line Producer | Eleri Shone |
| Executive Creative Director | Terry Stephens |
| Executive Creative Director | Matt Saunby |
| Executive Creative Director | Adam Chiappe |
| Chief Strategy Officer | Ben Tan |
| Director of Photography (DOP) | Sam Goldie |
| Production Art Director | Clare Clarkson |
| Costume | Charlotte Walter |
| Costume | Alice Walter |
| Post Production | Mark Eddinoff |
| Colorist | Piotr Sasim |
| Production Company Producer | Aga Górna |
| Sound | Munzie Thind |