| Philosophy | Creative production studio Taylor James, part of Tag, today unveils a new campaign for car manufacturing company Honda. The 2023 Honda HR-V project is the largest Unreal content production for Taylor James, involving multiple virtual director creative sessions with RPA creative directors. Tasked with producing still imagery and animations for the automotive brand, the creative studio developed a number of full CG environments (the Hondaverse) using Unreal Engine (UE) to build, light and render the campaign. This marks the first in a number of projects that Taylor James will collaborate on with the brand throughout the year. Through virtual creative production sessions, the team at Taylor James was able to deliver an impressive 72 assets in a short amount of time. Working fully in CG environments within UE, the team used cutting edge 3D creation tools such as Unreal Engine 4, 3ds Max and V-ray to build large scale environments where the new Honda HR-V car could be placed into with ease. Working closely with the client throughout the CG and post production process, Taylor James were able to tweak elements per shot in order to get the ideal composition, and also change the lighting in real time, in turn helping to speed up workflow. The integrated campaign officially launches on the 7th of June 2022 and can be found on the official Honda website and social media channels. |
