Coldplay’s surreal new music video co-directed by Gal Muggia and PRETTYBIRD's Vania Heymann features Dali-esque dream sequences, flying turtles and a Liliputtian Chris Martin.
The promo for ‘Up&Up’ is the third track from Coldplay’s acclaimed new album ‘A Head Full of Dreams’ has already had more than 3.9 million views on YouTube, with 3.3 million views in only 24 hours after it’s release.
Vania Heymann and Gal Muggia commented: "All we can say is that it was a great honor and pleasure to create this video for Coldplay. On paper this concept felt abstract and unclear, so we would like to thank Coldplay for believing in our vision and running with it. We would really like to thank all of the wonderful and talented people who have worked so hard throughout this long journey. We were inspired by many collage artists, past and present. Hopefully the images do the rest of the talking."
View the video here: https://www.youtube.com/watch?v=BPNTC7uZYrI
Israeli director Vania Heymann came to prominence with his ground-breaking interactive video for Bob Dylan’s iconic track ‘Like a Rolling Stone’ (22.6 million views and counting), and his witty ‘Walking Contest’ film - both were featured in the Saatchi & Saatchi New Directors’ Showcase at Cannes Lions International Festival of Creativity in 2014. Vania was one of 25 prestigious directors who created a short film for the Saatchi & Saatchi 25x25 film which premiered at Cannes Lions in 2016 to mark a quarter century of the New Directors’ Showcase.
Link to Vania Heymann’s biography: http://prettybird.co/eu/talent/creatives/vania-heymann/biography/
'Up&Up' is the third single to be taken from Coldplay's acclaimed new album, A Head Full Of Dreams (out now). Download the song from http://smarturl.it/AHFOD or stream at http://cldp.ly/cpspotify