| Title | Akira |
| Agency | Durable Goods |
| Campaign | Akira |
| Advertiser | EVERYBODY.WORLD |
| Brand | EVERYBODY.WORLD |
| Date of First Broadcast/Publication | 2018 / 9 |
| Business Sector | Internet Sites (Excluding ISPs) / Apps. |
| Philosophy | Durable Goods Director Sue-Ling Braun dances into the kaleidoscopic mind of a toddler in a new video to debut the new “Akira” childrenswear line for ethical clothing company EVERYBODY.WORLD. The collection is designed by four-year old Akira, a stylish and rambunctious boy who often chooses his own clothing, and is the brand’s first kidswear collection. The video, directed by Braun--who is also Akira’s mother--highlights the purity and joy of childhood, celebrating the unique wonder and delight of playtime, diving into his ‘treasure pocket’ to a world of no rules and uninhibited, exuberant fun with friends. EVERYBODY.WORLD by Akira is a three-piece unisex collection for ages 2-6, featuring deep “treasure pockets” that are perfect for stuffing with magical miscellany. The clothing like is ethically made in Los Angeles from recycled cotton and French Terry and is now available in Akira’s favorite colors (red, black, yellow and pink), plus an all-over print he painted himself. As with all EVERYBODY.WORLD designers, Akira will receive 10% of the sales of his designs. |
| Media Type | Digital |
| Production Company | Durable Goods |
| Director | Sue-Ling Braun |
| Creative Director | Iris Alonzo |
| DP | Alonso Homs |
| Graphics | ESP TV |
| Additional Graphics/ Editing | Nick Barbeln |
| Soundtrack | Sam Mickens |