Campaign Journey
Advertiser VML, Inc.
Brand Panama Tourism
Date of First Broadcast/Publication
Business Sector Transport, Travel and Tourism
Story Panama Tourism Authority wanted to boost the number of visitors from the U.S. and Canada. So new work by global marketing agency VML creates a challenge for people wanting to get off the beaten path. VML enlisted well-known filmmaker Vincent Urban to help engage potential travelers by asking, "Are you a tourist…or a trailblazer?" Panama is for the latter. The lush rainforests are for wanderers, the rugged mountains for explorers...and the forbidden islands for adventurers seeking the last vestiges of an untamed world. Panama is for a lot of people, but it’s...NOT FOR TOURISTS.
Media Type Television
Production Service Company
Line Producer
Director of Photography (DOP)

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