TitleToyota JBL
Campaign Toyota JBL
Advertiser Toyota Motor Corporation
Brand Toyota C-HR
Date of First Broadcast/Publication
Business Sector Automotive
Story Toyota partnered with premium audio specialist JBL to produce a powerful new audio system that is tailor-made for its acoustic environment and the Toyota C-HR.
Directed by Alexander Haines, we set paint and diamonds on the surface of the JBL speakers and turned up the volume. The more intricate the patterns made by these materials and the greater energy of their movements offers physical proof of the superior range of frequencies. 
Media Type Television
Production Company
Director of Photography (DOP)
Art Director

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