| Title | Capicúa |
| Agency | DAVID |
| Campaign | Palindrome |
| Advertiser | Alto Comahue Shopping |
| Brand | Alto Comahue Shopping |
| Date of First Broadcast/Publication | 2015 / 5 |
| Business Sector | Department Stores, Supermarkets |
| Philosophy | For the launch of Alto Comahue Shopping Center, DAVID created the campaign "Capicúa" (Palindrome). It's located in Neuquén, Argentina, and it’s the only city in the country whose name reads the same forwards and backwards. Since the mall reflects the lifestyle of Neuquinos (citizens of Neuquén), the concept follows this same train of thought, sticking to the palindrome concept of "Yo Voy" (I go). |
| Media Type | Television & Cinema |
| Length | |
| Production Company | Landia |
| Director | MARTÍN RIETTI |