| Title | Double Jacket Jimmy |
| Brief | Double Jacket Jimmy wears two jackets no matter what the situation. We see him on a date, at the club, and on a crowded subway. Not a drop of sweat, and always two jackets. He insists: “Cause single jacket Jimmy ain’t no Jimmy.” To keep his double-jacket style impeccable and dry, he uses the new Axe Adrenaline antiperspirant that activates with body heat. |
| Agency | Ponce MullenLowe |
| Campaign | Nicknames |
| Advertiser | Unilever |
| Brand | Axe |
| Posted | November 2017 |
| Business Sector | Toiletries |
| Story | This story is about Jimmy, Double Jacket Jimmy. He wears two jackets no matter the place or the weather; he sticks to his style. We see him on a date, we see him at the club and not a single drop of sweat. We see him on a crowded subway carrying his office supplies after quitting his job; everyone’s sweating but him. He has been seen leaving girls or even a shoe, but would never leave his second jacket. “Cause single jacket Jimmy ain’t no Jimmy”. To keep his double-jacket style impeccable and dry, he uses the new Axe Adrenaline Anti-perspirant that activates with body heat. Now he can forget about sweat and stick with his style, which is certainly NOT negotiable. |
| Media Type | Television |
| Production Company | Landia |
| Creative Director | Luigi Ghidotti |
| Creative Director | Matías Ballada |
| Creative Director | Eric Chaulet |
| Creative Director | Ignacio Pérez De Muro |
| Director | AGUSTIN ALBERDI |
| Agency Producer | José Silva |