LANDIA proudly announces Reynald Gresset’s incorporation to its roster.
Reynald Gresset’s journey as a filmmaker began with his work as an operator for international news broadcasters, filming from Afghanistan to China and Lebanon, Africa to South America. These early experiences gave him great insight into the power of creative expression, shaping his sensibility as a storyteller and filmmaker.
His desire to constantly evolve as a director and master the craft of filmmaking prompted his transition into commercials. He has directed numerous successful commercial campaigns for brands such as Google, Honda, Lexus, Fiat, Heineken, Nissan, Facebook, Toyota, Ikea, among others, he has also helmed a huge Samsung content campaign featuring Rooney, Messi and Ronaldo. Each of these projects showcases his talent in moving fluidly between brands, genres and narrative styles.
His filmmaking approach is defined by his desire to develop and create complex characters and narratives; utilising the cinematic arsenal to delicately execute brilliant stories, with human experience at there core. His naturalistic approach and well-trained eye for aesthetic, leads him to create lucid yet poetic images that translate on-screen into visually sophisticated, cinematic, and truly vibrant imagery.
Gresset’s spot for Leroy Merlin “Life’s adventure” won a Silver Lion at Cannes Lions 2017 and a Bronze Clio Award for its Cinematography, among others recognitions.
According to Sebastian Hall and Carol Dantas, Executive Producers from LANDIA São Paulo:
“We’re extremely excited about having a director with such an amazing trajectory. Gresset’s ads are superb and he has an outstanding sensibility that we deeply believe, will have a great impact over Brazilian industry”.