Massïf

Johannesburg, South Africa
TitleSimon
Agency
Campaign Simon
Advertiser Discovery Insure
Brand Discovery Insure
Date of First Broadcast/Publication
Business Sector Insurance
Story “The premise of this commercial is to promote the appealing proposition that Discovery Insure celebrates and rewards good driving behaviour,” says Adrian Miller, agency co-founder and executive creative director. He adds, “We crafted an elaborate production to showcase a visual feast of interestingness aimed at entertaining, engaging, and inspiring action from viewers. The spot exudes the excitement felt by Simon’s fans and intends to evoke expression through a smile and/or a little chuckle.” 
Crowds of fans are shown admiring and cheering for Simon as he drives through the city. There’s even a helicopter tracking him along his route. Simon is later revealed as ‘The World’s Best Driver’ with huge fanfare, experiencing red carpet treatment, even attracting the attention of one of South Africa’s famous and highly regarded sports icons, Chad Le Clos. 
Media Type Television
Length
Production Company
Director
Managing Partner
Executive Creative Director

Our Work