Mitsu officially joined Hideoki Productions in 1998 and in 2005, he was honored to take the reins and make the thriving production company a second-generation business. Born in New York to a Japanese father and American mother, his diverse heritage has allowed him to bridge gaps between cultures and expand what started strictly as a Japanese service provider into an international entity. Mitsu experienced living in New York, Colorado, Tokyo, London, New Zealand and Australia, as well as having visited more than 30 countries. His wide perspective and authentic vision guides the ongoing success of Hideoki Productions, a company where client relationships evolve into lasting friendships. Mitsu’s breadth of work impressively ranges from car commercials to superstar high budget commercials to camping and photographing in the nature reserves of New Zealand and the U.S.
Maria joined the company in 2015 as a managing partner and chief strategist and brought her flair for business and keen sense of style on board. For more than a decade, she worked for big investment banking firms until she couldn’t take it anymore. Her creative genes beckoned and is happy working in the creative field once again. In 2003, she co-founded Cradle Media while at Lehman Brothers to provide small and medium sized companies with branding, web design and IT support, and kept it alive through her investment banking days. In 2012 she was running the company full time, but after seeing the synergies between Hideoki Productions and Cradle Media, she realized joining forces with her husband was a natural next step. She, therefore, decided what was best for her husband and became co-owner and Mitsu’s boss. Since joining, Hideoki Productions received a major rebrand, expanded its team and service offerings. She makes room for big ideas, discovers talent, and germinates inspired thinking. Combining strategy and creativity, Maria lays the groundwork for the company’s vision and guides its execution.
The backbone of any production in which she’s involved, Carol’s attention to detail, guidance, charm and guile get the most from the crew and the budget. Her extensive production experiences have taken her around the globe, and always delivered no matter what the production size. She has run productions including car commercials (Honda, Toyota), commercials involving celebrities (Hugh Jackman, Miranda Kerr, Beyoncé, Lady Gaga, Christy Turlington), and many more.
Miho joined the company in 2017 as a Production Coordinator and immediately put her multilingual skills into practice. Born to a Japanese father and a Costa Rican mother, she has developed an inherent curiosity about cultures that has led her to live in different places around the world, consequently making her fluent in Japanese, Spanish, English and Portuguese. Having earned a Masters degree in Media Studies, she has not only been exploring media as a mechanism but also has studied the aesthetics of film for over 6 years. Her passion for film has also lead her to be part of the post production for two documentary films. Developed from her video editing skills she is efficient when conducting research, meticulous in regards to location scouting, and precise in delivering impactful projects to clients.