Philosophy & Competitive Advantages

Hideoki & Co. is a creative production company with 30 years of serving the most renowned and respected companies and brands. Our company was founded upon the Japanese ethos of integrity, quality and hard work. The combination of our Japanese sensibility and refinement and American grit and gumption empowers us to co-create and bring forth the best of both worlds. From our long history of doing production, we evolved organically to serve and meet our clients’ needs by incorporating transcreation/copywriting and new business creation opportunities through our insight and research services. Our mission is to be the partner of choice in crafting the best work that is universal, inspiring and actionable. 


New Business

Maria Hagiwara
Managing Partner/Executive Producer


Mitsu Hagiwara
CEO/Executive Producer
Maria Hagiwara
Managing Partner/Executive Producer
Carol Ruthberg
Production Supervisor
Miho Kuriyama
Production Coordinator
Jonathan Hinton
Loreilynn Khan
Office Manager



Advertiser Brand Business Sector Type of Work since
Subaru Corporation Automotive
Nintendo Consumer Electronics & Audio-Visual
YKK Apparel, Fashion & Footwear
JScore Business Services
Suzuki Automotive
TDK Consumer Electronics & Audio-Visual
Canon Inc. Consumer Electronics & Audio-Visual
Sapporo Breweries Ltd. Beverages
Nissin Food Products Co., Ltd. Food
Lindsey Adelman Small Appliances & Home Accessories
Avex Group Media, Publishing & Production
Softbank Banking & Financial Services, Investments, Stock Brokers
Fujifilm Cameras & Video Cameras
Kireimo Spa Hygiene & Personal Care Products
Mitsubishi Motors Corporation
Zozo Town
Diners Club Banking, Finance, Law & Insurance
Sanrio Apparel, Fashion & Footwear
The United Nations Consumer & Public Services
Panasonic Consumer Electronics & Audio-Visual
Coca-Cola Company Beverages
Uniqlo Clothing
Honda Motor Co., Ltd. Automotive
Bose Corporation Consumer Electronics & Audio-Visual
S.C. JOHNSON Hygiene & Personal Care Products
Sony Corporation of America Cameras & Video Cameras
DENSO Automotive Accessories & Services
Toyota Motor Corporation Cars
All Nippon Airways Transport, Travel and Tourism