Title | Nómada Smart School |
Agency | Geometry Global - New York HQ |
Campaign | Nomada Smart School |
Advertiser | Samsung |
Brand | Samsung Electronics Colombia |
Posted | June 2017 |
Business Sector | Consumer & Public Services |
Story | Samsung Smart School is a teaching platform that counts on the most advanced and cutting-edge technology. In Colombia, more than a million kids cannot go to school due to challenging living conditions and the country's complicated geography. In order to break down these barriers, we created Nomada Smart School. A nomad community of teachers aimed towards reaching every corner of the country and delivering education through the implementation of a new learning methodology used by Smart School. Our main tool consists of a mobile classroom equipped with the most up-to-date technology. A Colombian authentic and preserved culture has been embedded into its design. Its identity and shape depict the essence of the last nomad tribe in the country, the Nukak Maku. |
Media Type | Integrated Media/360 Activation |
Length | |
Production Company | Happy Monster |
Director | Carlos Gaviria |