|Title||Nómada Smart School|
|Campaign||Nomada Smart School|
|Brand||Samsung Electronics Colombia|
|Business Sector||Consumer & Public Services|
|Story|| Samsung Smart School is a teaching platform that counts on the most advanced and cutting-edge technology. In Colombia, more than a million kids cannot go to school due to challenging living conditions and the country's complicated geography. In order to break down these barriers, we created Nomada Smart School. A nomad community of teachers aimed towards reaching every corner of the country and delivering education through the implementation of a new learning methodology used by Smart School.|
Our main tool consists of a mobile classroom equipped with the most up-to-date technology. A Colombian authentic and preserved culture has been embedded into its design. Its identity and shape depict the essence of the last nomad tribe in the country, the Nukak Maku.
|Media Type||Integrated Media/360 Activation|
|Production Company||Happy Monster|