TitleNómada Smart School
Campaign Nomada Smart School
Advertiser Samsung
Brand Samsung Electronics Colombia
PostedJune 2017
Business Sector Consumer & Public Services
Story Samsung Smart School is a teaching platform that counts on the most advanced and cutting-edge technology. In Colombia, more than a million kids cannot go to school due to challenging living conditions and the country's complicated geography. In order to break down these barriers, we created Nomada Smart School. A nomad community of teachers aimed towards reaching every corner of the country and delivering education through the implementation of a new learning methodology used by Smart School.

Our main tool consists of a mobile classroom equipped with the most up-to-date technology. A Colombian authentic and preserved culture has been embedded into its design. Its identity and shape depict the essence of the last nomad tribe in the country, the Nukak Maku.
Media Type Integrated Media/360 Activation
Production Company

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