TitleAll Grown Up
Campaign Make Time for Family
Advertiser McDonald's
Brand McDonald's
PostedMarch 2014
Product Happy Meal
Business Sector Food
Tagline i'm lovin' it
Story McDonald’s Owner-Operators of Chicago and Northwest Indiana launched a new campaign “Make Time for Family.” The heartwarming TV spot showing a relationship between a mother and her son was created by Leo Burnett Chicago for local owner-operators in the region. Leo Burnett, which also handles McDonald’s family and kids national advertising, worked with Comma Music to create the music track with Chicago blues legend Eddy “The Chief” Clearwater and well-known harmonica player Billy Legend. The song, “I’m a Man,” was originally performed by Bo Diddley.
In the TV spot “All Grown Up,” a boy appears in a series of endearing scenes acting like a grown up—reaching for his mom’s coffee, lifting weights and opening the backyard tool shed. In each instance, the mom gently pulls him back from the grown-up acts—wiping off the mustache and closing the shed door.
At McDonald’s, the crew cashier greets the boy and his mom asking if he wants a Happy Meal. The kid smirks in a moment of hesitation and nods his head. As the mom and son walk outside, Happy Meal in-hand, the boy extends his other hand and his mom takes hold. A voiceover is heard, “They’re only little for a little while. Make one more moment to love at McDonald’s.”
The campaign will be supported by outdoor, radio and online media and a bus shelter installment on Chicago’s Michigan Avenue.
Watch the spot at http://www.leoburnett.us/chicago/work/ and join the conversation using #maketimeforfamily. 
Media Type Television
Soundtrack I'm a Man
Post Production
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