AGENCY NETWORK OF THE YEAR > GREY EMEA
SPONSORED BY THE EUROPEAN PUBLISHERS’ COUNCIL
Winning the Euro Effies ‘Agency Network of the Year’ is hard – Grey EMEA’s achievement in winning it three years in a row is nothing less than extraordinary.
This recognition goes to the network that, very simply, has more winners in more categories than anyone else. Not only do you need a substantial number of brand building successes that qualify for Euro Effie entry, but these have to pass serious scrutiny of two rounds of judging and prove a clear link between the communications programs and the brand’s success. This process is so rigorous that this year less than a fifth of the original entries were successful in winning a Euro Effie.
Therefore, Grey EMEA’s title of Agency Network of the Year for the third consecutive year demonstrates that excellence in effectiveness is part of their DNA as is a real determination to win.
To win the 2007 Agency Network of the Year Award, Grey EMEA campaigns showed strength across five separate categories, FMCG, TV, Consumer Goods, Brand Activation/360° Integration, Socially Responsible Advertising and the rarely awarded Long-Term Effectiveness Award, for campaigns proving effectiveness over a five year period.
Winning campaigns by Grey London for Procter & Gamble’s Pantene Pro-V and the powerful Valentine's Day: Say it with Roses for Women's Aid, Grey Brussels for P&G’s Mr Proper, Grey Düsseldorf for a 'Celebration of Quality' for Heinrich Deichmann Schuhe and Lamisil for Novartis Consumer Health, Grey Madrid for P&G’s Fairy, a commendation for g2 Lisbon and their anti drink-driving campaign ‘100% Cool’ for ANEBE, a silver Euro Effie for Callegari Berville Grey for P&G’s Boss 'Range' and the prestigious Long-Term effectiveness award for Callegari Berville Grey for Boss 'Bottled', all kept Grey EMEA ahead of the competition in 2007.
A winning combination of smart brand strategy, potent creative brand ideas and intelligent media solutions meant that Grey EMEA consistently delivered real growth for brands in some of the toughest categories in the business.