AGENCY NETWORK OF THE YEAR > GREY EMEA
SPONSORED BY THE EUROPEAN PUBLISHERS’ COUNCIL
The competition for the Euro Effies ‘Agency Network of the Year’ in 2008 was intense. A new points system which carries forward the average of all scores from Round 1 and gives higher rewards to Silver & Gold winners respectively, has continued to raise the bar in our campaign to recognise the most effective network in Europe.
In our pursuit for excellence we have been revising our voting system to ensure that it is truly the quality campaigns which win out. And, de facto, that the quality of the winning network shines through.
After the allocation of Silver Euro Effie awards, this year’s eventual winner was back in equal 3rd place – but winning a Gold Euro Effie for Coca-Cola zero, when none of the other contenders managed to win a Gold Award, pushed Grey EMEA to the top of the leader board for a fourth fantastic year.
To win the 2008 Agency Network of the Year Award, Grey EMEA campaigns showed strength across the FMCG, Automotive & Pharmaceutical & Healthcare categories. Winning campaigns by Grey London for Procter & Gamble’s Lenor and for GlaxoSmithKline’s Corega; by Atletico International for SEAT and by Grey Copenhagen for Coca-Cola zero, kept Grey EMEA ahead of the competition in 2008.
These success stories, year after year, solidly confirm Grey EMEA’s ability to deliver proven effective business results for their clients across some of the toughest categories.