AGENCY OF THE YEAR > GREY EMEA
SPONSORED BY THE EUROPEAN PUBLISHERS’ COUNCIL
Grey EMEA has returned triumphantly to win the 2012 Euro Effies ‘Agency of the Year’ Award by a clear margin with successful campaigns from offices in UK, France and Germany. To win this award, an agency needs to score well in Round 1, achieve success at Bronze & Silver level, but above all win Gold and and/or the Grand Prix to be sure of victory. A strong performance at all levels helped Grey into an unassailable lead.
Grey’s spread of Gold and Silver Effie winners impressed the jury, whose comments included praise such as: “Brutally effective”; "Great insight to go back to Lacoste’s origins”; “Clear problem, clear solution”; “Very strong case based on clear insights”.
“This award underlines our commitment as a global group to create famously effective work that makes us proud and makes our clients prosper”, said David Patton, President & CEO of Grey EMEA. “I’m particularly delighted that the winning work was spread across three of our European offices, demonstrating the international strength of Grey and reinforcing our creative and strategic qualities”.