Olivier Louis-Joseph
Copywriter at Publicis Conseil
Paris, France
Title1. 2. 3.
Title (original language)1.2.3.
Agency
Campaign 1.2.3. Renault
Advertiser Renault
Brand Renault
PostedFebruary 2000
Product Twingo
Product (original language) Renault Twingo
Business Sector Automotive Accessories & Services
Story The story is based on a misunderstanding : what appears to be a lovers’ quarrel is in fact the break-up of a woman with her car. The 1.2.3. formula (one-year insurance, two-year warranty extension, three-year maintenance) is the best way to preserve the harmony of the car/driver couple.
Media Type Television
Length
Market France
Creative Director
Copywriter
Art Director
Agency Producer
Director
Actor / Celebrity

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