Title | 1. 2. 3. |
Title (original language) | 1.2.3. |
Agency | Publicis Etoile (now Publicis Dialog) |
Campaign | 1.2.3. Renault |
Advertiser | Renault |
Brand | Renault |
Posted | February 2000 |
Product | Twingo |
Product (original language) | Renault Twingo |
Business Sector | Automotive Accessories & Services |
Story | The story is based on a misunderstanding : what appears to be a lovers quarrel is in fact the break-up of a woman with her car. The 1.2.3. formula (one-year insurance, two-year warranty extension, three-year maintenance) is the best way to preserve the harmony of the car/driver couple. |
Media Type | Television |
Length | |
Market | France |
Creative Director | Jean Collette |
Copywriter | Olivier Louis-Joseph |
Art Director | Alain Ferry |
Agency Producer | WAM |
Director | Michèle Laroque |
Actor / Celebrity | Michèle Laroque |