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Olivier Courtemanche
Olivier Courtemanche
Creative Director at Wunderman Thompson
Neuilly-sur-Seine, France
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TitleRip your Buddies (Facebook)
Title (original language)Déchire tes potes (Facebook)
Agency
Campaign Rip your Buddies (Facebook) - Crunch
Advertiser Nestlé
Brand Crunch
PostedSeptember 2009
Business Sector Chocolate
Story (original language) Sur une logique de défi, on choisit la photo d'un ami, on la déchire selon son envie du moment, on la remplace par une image complètement décalée: un clien à lunettes, un homme qui se prend pour un gorille, une belle-mère bloquée sur les années 50...
Philosophy (original language) A l'occasion de la sortie des 3 nouveautés Crunch aux noisettes, caramel et chocolat blanc, l'agence revisite l'esprit impertinent de la marque et crée un nouveau territoire d'expression autour de la déchirure
Media Type Social Media
Market France
More Information apps.facebook.com/dechiretespotes
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