Playboy Fragrances - "Playboy Make the Cover - 4"

SID LEE PARIS

SID LEE PARIS Paris, France

7756

Brand: Playboy Fragrances
Country: France

Advertiser: Playboy Enterprises International, Inc.

Title	Playboy Make the Cover - 4
Agency	SID LEE PARIS
Campaign	Playboy Make the Cover
Advertiser	Playboy Enterprises International, Inc.
Brand	Playboy Fragrances
Date of First Broadcast/Publication	2020 / 10
Business Sector	Perfumes
Philosophy	For decades, Playboy has been one of the world’s most recognized magazines; now together with Sid Lee Paris and Designer Parfums, Playboy Fragrances is launching two brand new fragrances, Make the Cover for Him and for Her that bring their legendary style, charisma and enduring legacy to life. The all- new fragrances are a homage to the brand’s iconic past while also building a connection with the younger generation. It is about embracing all types of beauty and showing that anyone can ‘Make the Cover’ not just the traditional archetypes, all it takes is confidence and self-esteem. The brand’s future is built on its legendary past, while also embracing this new modern attitude. To help bring this global campaign to life Sid Lee Paris worked with British director and photographer Nadia Lee Cohen, who has worked on music video clips for A$AP Rocky and Kali Uchis, to deliver a 1- min film and several print images. Her creations showcase the legacy of the Playboy brand while highlighting the new attitude, style and inclusiveness of Make the Cover fragrances. Shot in LA, Cohen brings her signature style to the film, giving it a retro feel, while the spot’s diverse cast illustrates inhibition, seduction, rebellion, and exploration that drive self-expression. Primarily featuring non-actors and personalities from a wide range of industries such as Richie Shazam, Erik Bragg, Sara Cummings and Victoria Jancke, the film delivers an authentic feeling, free from conventions that shows off a diverse group, all united by the attitude it takes to ‘Make the Cover’.
Media Type	Print
Joint Managing Director, Designer	Arkesh Shah
Global Head Marketing Communications	Pascale Fontaine
President	johan delpuech
Chief Creative Officer	Sylvain Thirache
Creative Director	Stéphane Soussan
Art Director	Ludovic Gontrand
Copywriter	Aurore Cremmydas
Strategy Managing Director	Bruno Lee
Strategist	Amboise Soule
Group Account Director	Jessica Ferris
Account Manager	Trisha Mitra
Head of Production	Thomas Laget
Agency Producer	Marine Redon
Operations Director	Antoine Ferrari
Production Company	Solab
Producer	Nicolas Tiry
Line Producer	Amine Ketem
Production Service Company	Dmb
Director	Nadia Lee Cohen
Photographer	Nadia Lee Cohen
Director of Photography (DOP)	Arnau Valls Colomer
Wardrobe / Stylist	Chloe and Chenelle
Production Designer	Brittany Porter
Hairdresser	Sami Knight
Behind the Scenes	Frank Pfeifer
Post Production	Mathematic
Post-production Producer	Julie Lagadec
Post-production Producer	Raimbaut Gaffier
Editor	Adriana Legay
Colorist	Mathieu Caplanne