Title | Supermarket Car Park |
Agency | WCRS |
Campaign | Supermarket Car Park |
Advertiser | Benckiser Worldwide |
Brand | Vanish |
Posted | March 2000 |
Product | Vanish tablets |
Business Sector | Hygiene & Personal Care Products |
Philosophy | These two executions were part of a campaign of six different ads. Each one challenged the established sector norms that detergent advertising was low interest and had low involvement for viewers. To build excitement around the launch of Vanish Tablets, we created this campaign that featured people talking about an amazing advert that they had seen |
Media Type | Television |
Length | |
Market | United Kingdom |
Creative Director | Leon Jaume |
Associate Creative Director | Rooney Carruthers |
Copywriter | Tom Burnay |
Art Director | Stef Jones |
Agency Producer | James Letham |
Director | Henry Barker |
Production Company | Garretts |