James Letham
Agency Producer at WCRS
London, United Kingdom
TitleSupermarket Car Park
Agency
Campaign Supermarket Car Park
Advertiser Benckiser Worldwide
Brand Vanish
PostedMarch 2000
Product Vanish tablets
Business Sector Hygiene & Personal Care Products
Philosophy These two executions were part of a campaign of six different ads. Each one challenged the established sector norms that detergent advertising was low interest and had low involvement for viewers. To build excitement around the launch of Vanish Tablets, we created this campaign that featured people talking about an amazing advert that they had seen
Media Type Television
Length
Market United Kingdom
Creative Director
Associate Creative Director
Copywriter
Art Director
Agency Producer
Director
Production Company

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