| Title | Asshole |
| Agency | Leo Burnett Brussels |
| Campaign | Asshole |
| Advertiser | ANLH/ABMM |
| Brand | ANLH/ABMM |
| Posted | April 2004 |
| Product | 2003 Year of the Handicapped |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Tagline | 2003, Year of The Disabled People. |
| Story | A group of people sitting at a table in a restaurant. One is loudly argueing about women who shouldn't work, a good war would be necessary, sex is what they ask for... At the end we see that this man is a disabled person |
| Philosophy | Show them talking and thinking like us |
| Problem | Make disabled people look like not disabled ones |
| Result | Conclusion: disabled people are men and women like everybody else |
| Media Type | Television & Cinema |
| Length | |
| Creative Director | André Rysman |
| Art Director | Marie Laure Cliquennois |
| Copywriter | Grégory Ginterdaele |
| Agency Producer | Monique Sampermans |
| Production Company | CCCP.Com |
| Director | Brecht van Hoenacker |
| Producer | Arielle Sleutel |
| Account Executive | Aurelie Dupont |
| Cameraman | Ruben Impens |
| Advertiser's Supervisor | Cleo Angelo |
| Advertiser's Supervisor | Jean Huet |
More Work
SEE ALLPush Up
- BRAND:
- Chantelle
- AGENCY:
- Leo Burnett Brussels
Railways Pitch 6
- BRAND:
- Leo Burnett
- AGENCY:
- Leo Burnett Brussels
Railways Pitch 5
- BRAND:
- Leo Burnett
- AGENCY:
- Leo Burnett Brussels
Railways Pitch 4
- BRAND:
- Leo Burnett
- AGENCY:
- Leo Burnett Brussels
Railways Pitch 3
- BRAND:
- Leo Burnett
- AGENCY:
- Leo Burnett Brussels
Railways Pitch 2
- BRAND:
- Leo Burnett
- AGENCY:
- Leo Burnett Brussels
Railways Pitch 1
- BRAND:
- Leo Burnett
- AGENCY:
- Leo Burnett Brussels
1-2-3 Cheese
- BRAND:
- McDonald's
- AGENCY:
- Leo Burnett Brussels