|Campaign||BMW Z4 Launch|
|Tagline||0mph Never Looked So Fast|
|Philosophy||O mph shows a series of forms reflected dynamically on the surface of the car giving the impression of the car in motion. The ad ends with the line O mph never looked so fast and it is revealed that that car is actually stationary.|
|Problem|| The new BMW Z4 launched in the UK with two 30 second films that focused on the dynamic character of the new Z4. Following on from the BMW 7 Series, that launched last March, the BMW Z4 is the latest expression of BMWs new design philosophy that offers a taste of things to come.|
The Z4 is being positioned as a true roadster for people who enjoy driving and will compete head to head with the Porsche Boxster and Audi TT.
|Executive Creative Director||Leon Jaume|
|Art Director||Andy Dibb|
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