Andy Dibb
Creative Director at Ogilvy Group Sweden
Stockholm, Sweden
Campaign BMW Z4 Launch
Advertiser BMW
Brand BMW
PostedJuly 2003
Product Z4
Business Sector Cars
Tagline 0mph Never Looked So Fast
Philosophy “O mph” shows a series of forms reflected dynamically on the surface of the car giving the impression of the car in motion. The ad ends with the line “O mph never looked so fast’” and it is revealed that that car is actually stationary.
Problem The new BMW Z4 launched in the UK with two 30” second films that focused on the dynamic character of the new Z4. Following on from the BMW 7 Series, that launched last March, the BMW Z4 is the latest expression of BMW’s new design philosophy that offers a taste of things to come.
The Z4 is being positioned as a true roadster for people who enjoy driving and will compete head to head with the Porsche Boxster and Audi TT.
Media Type Television
Market United Kingdom
Executive Creative Director
Art Director

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