Andy Dibb
Creative Director at Ogilvy Group Sweden
Stockholm, Sweden
TitleClone
Agency
Campaign Clone
Advertiser Bass Brewers
Brand Carling
PostedMarch 2000
Product Beer
Business Sector Beers, Ciders, Lagers
Tagline What a difference a Carling makes
Philosophy ‘Clone’ follows the very successful ‘Football’ in the ‘Carling changes the course of events’ campaign. Like ‘Football’, ‘Clone’ touches on another subject close to a lad’s heart – the invention of the kebab. As ever, it brings this momentous event alive in a very Carling way – full of irreverent humour, with an ingenious twist. Early tracking has been very positive, with ‘Clone’ being seen as distinctive, amusing, clever and modern.
Media Type Television
Length
Market United Kingdom
Production Company
Creative Director
Associate Creative Director
Copywriter
Art Director
Agency Producer
Director
Music

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