|Campaign||118 118 Launch - The Number|
|Advertiser||Knowledge Generation Bureau|
|Brand||The Number 118 118|
|Business Sector||Yellow Pages & Directories|
|Result||This paper shows how advertising created a phenomenon in the dull world of directory enquiries, propelling an unknown player into market leader within a matter of months. By focusing on the period when consumers still had a choice of calling 192 or the new 118 numbers, it provides a straightforward, open and shut case for advertising effectiveness showing an ROI of £45.4m on an investment of £13.5m.|
|Executive Creative Director||Leon Jaume|
|Art Director||Andy Dibb|
|Agency Producer||Sally Lipsius|
|Account Director||Toby Pschorr|
|Planning Director||Cameron Saunders|
|Media Strategist||Yusuf Chuku|
|Advertising Manager||Alex Lewis|
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