Title | Rocky |
Agency | WCRS |
Campaign | 118 118 Launch - The Number |
Advertiser | Knowledge Generation Bureau |
Brand | The Number 118 118 |
Posted | August 2004 |
Business Sector | Yellow Pages & Directories |
Result | This paper shows how advertising created a phenomenon in the dull world of directory enquiries, propelling an unknown player into market leader within a matter of months. By focusing on the period when consumers still had a choice of calling 192 or the new 118 numbers, it provides a straightforward, open and shut case for advertising effectiveness showing an ROI of £45.4m on an investment of £13.5m. |
Media Type | Television |
Length | |
Market | United Kingdom |
Executive Creative Director | Leon Jaume |
Art Director | Andy Dibb |
Copywriter | Steve Little |
Agency Producer | Sally Lipsius |
Account Director | Toby Pschorr |
Planning Director | Cameron Saunders |
Media Strategist | Yusuf Chuku |
Advertising Manager | Alex Lewis |
Copywriter | Gary Dawson |
Copywriter | Tony Hardcastle |