Andy Dibb
Creative Director at Ogilvy Group Sweden
Stockholm, Sweden
Campaign 118 118 Launch - The Number
Advertiser Knowledge Generation Bureau
Brand The Number 118 118
PostedAugust 2004
Business Sector Yellow Pages & Directories
Result This paper shows how advertising created a phenomenon in the dull world of directory enquiries, propelling an unknown player into market leader within a matter of months. By focusing on the period when consumers still had a choice of calling 192 or the new 118 numbers, it provides a straightforward, open and shut case for advertising effectiveness showing an ROI of £45.4m on an investment of £13.5m.
Media Type Television
Market United Kingdom
Executive Creative Director
Art Director
Agency Producer
Account Director
Planning Director
Media Strategist
Advertising Manager

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