Title | Paper Liberation |
Agency |
BBH
|
Campaign |
Paper Liberation
|
Advertiser |
Audi
|
Brand |
Audi
|
Date of First Broadcast/Publication |
2010 / 11
|
Product |
A7
|
Business Sector | Cars
|
Tagline | The Audi A7 Sportback. Nothing Original |
Story | We see blank sheets of paper floating playfully in the sky. At first just a few, then more and more until the whole sky is a sea of paper. Slowly, as they fall to earth we see them form a huge paper pile in which the shape of the Audi A7 Sportback is describerd in perfect detail. A voiceover explains: "Nothing is more liberating than a blank piece of paper. It's the chance to create something original". |
Media Type |
Television
|
Market | United States, Austria, Germany |
Editing Company |
Final Cut
|
Advertising Manager |
Lothar Korn
|
Advertising Manager |
Michael Finke
|
Creative Director |
Nick Kidney
|
Creative Director |
Kevin Stark
|
Creative Team |
Rich McCracken
|
Creative Team |
Andy Clough
|
Producer |
Ben Davies
|
Director |
Nicolai Fuglsig
|
Producer |
Suza Horvat
|
Production Company |
Morton Jankel Zander (MJZ)
|
Sound |
Wave Studio
|
Post Production |
The Mill London
|