Darren Bailes
Executive Creative Director at VCCP, London
London, United Kingdom
TitleFamily-Free Zone
Agency
Campaign Family-Free Zone
Advertiser Amnesty International
Brand Amnesty International
PostedMarch 2019
Business Sector Institutional/Public Interest/Non-Profit Org.
Story It’s an undeniable truth that families belong together, but this is not currently the case for a number of refugees who are denied a family life in Britain. This is why Amnesty International UK organised the first ever ‘family-free zone’ on the Southbank on Saturday 2nd March, as part on their ongoing effort campaigning for refugee families to be together. The surreal experience saw two security guards patrolling the area in busy Southbank, telling families that they couldn’t enjoy the view, take pictures, sit, chat or eat in the zone together. Instead, they must split up, and if they wanted to stay together then they were unable to pass through the zone. The experience highlighted the ridiculous, and seemingly arbitrary, nature of the existing law, galvanising the public to sign a petition to call on the Home Secretary, Sajid Javid, to amend the law himself.
Media Type Outdoor/Out of Home
Length
Copywriter
Art Director
Executive Creative Director
Account Management

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