| Title | At any moment |
| Agency | Saatchi & Saatchi |
| Campaign | COI/Army Recruitment |
| Advertiser | Central Office of Information |
| Brand | Recruitment |
| Date of First Broadcast/Publication | 1999 / 4 |
| Product | Territorial Army |
| Business Sector | State Employment, Forces & Police Recruitment |
| Tagline | TA. Be the best |
| Story | A 3D lenticular poster in which the image of a civilian construction worker changes into an image of a soldier as the viewer moved past. The message reads: In the TA you need to be ready at any moment. |
| Media Type | Magazine |
| Market | United Kingdom |
| Creative Director | Adam Kean |
| Associate Creative Director | Alexandra Taylor |
| Copywriter | Adam Kean |
| Art Director | Alexandra Taylor |
| Agency Producer | Rebecca Denham |
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