| Title | South America |
| Agency | Saatchi & Saatchi |
| Campaign | Travel Wash Stains - Procter & Gamble |
| Advertiser | Procter & Gamble |
| Brand | Ariel |
| Date of First Broadcast/Publication | 1998 / 7 |
| Product | Travel wash |
| Business Sector | Cleaning Products, Soaps, Detergents |
| Tagline | Wherever you get a stain |
| Story | Each execution simply features a stain on an item of clothing - the stain representing a country- and the stain is made by a food or drink associated with that country; a ketchup stain depicts North America and a chilli stain for South America. |
| Media Type | Magazine |
| Market | United Kingdom |
| Creative Director | John Pallant |
| Associate Creative Director | Matthew Ryan |
| Copywriter | Richard Baynham |
| Art Director | Ian Gabaldoni |
| Agency Producer | Carrie Hards |
| Photographer | Mark Wright |
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